1) Crossing the Chasm – Geoffrey A. Moore
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By identifying the difference between “modern people” and “backward people”, while both groups in between these two extremes, the author Geoffrey Moore drew up a roadmap for the development of new markets . Although Moore is mainly talk about the differences in the field of high technology, but the lessons and examples that give authors can still be applied to many different industries and sectors.
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Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials) Buy it now
2) The Life of PT Barnum – PT. Barnum
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PT Barnum is considered an expert on personal branding, has great pains for over half a century to build, strengthen and change its image before the public, that the world must recognize concepts, perspectives that the author made.
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The Life of P. T. Barnum, Written by Himself: Buy it now
3) Selling the Invisible – Harry Beckwith
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The economic transformation that mean the most in 50 years in the world is the change from the economy of industrial production to an economy based on services. Author Harry Beckwith, the key to go to be successful in such transitions is the potential of the business in building relationships between colleagues, between corporate staff and partners, customer. “Marketing under new meaning not only how, but also in the way of thinking. Marketing starts with understanding the specific nature of the service (that is, its invisibility) and common features of those using the service … “as the author wrote.
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Selling the Invisible: A Field Guide to Modern Marketing Buy it now
4) Influence – Robert B. Cialdini
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This book is very useful for sales professionals and marketing. Bob Cialdini authors analyzed the motive for the customer agrees and business know-how to take them to this point. From practical observations, Cialdini has summarized the actions and words have the ability to create a strong influence on the needs and wants of customers.
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Influence: The Psychology of Persuasion, Revised Edition Buy it now
5) Positioning – Al Ries
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Although it was released 20 years ago, so far the book’s two authors Al Ries and Jack Trout has proven to be the correct value of the basic elements making enterprise products suit your needs customer wait and live with competition. “Positioning is what creates business for the product. Positioning is what businesses want to create in the minds of customers” is one of the famously summarized by the authors in the book says.
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Positioning: The Battle for Your Mind Buy it now
6) Buyology – Martin Lindstrom
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By bringing neuroscience (Neuroscience) into marketing art, author Martin Lindstrom explained about the effects of nerve agents some thoughts of consumers. The more important thing is Lindstrom evaluation measures the impact of this factor in a scientific way and use the results to adjust marketing campaigns.
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Buyology: Truth and Lies About Why We Buy Buy it now
7) Permission Marketing – Seth Godin
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For many decades, the activities of traditional marketing has often been criticized for cramming too much information to the customers. Seth Godin has helped change this view point out that today’s businesses can fully do marketing by making customers more choices and let them have the right to decide what they want to hear the message.
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Permission Marketing: Turning Strangers into Friends and Friends into Customers Buy it now
8) Guerilla Marketing – Jay Conrad Levinson
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30 years ago, Jay Conrad Levinson has made marketing is no longer the privilege of large companies with the budget “crisis” that is entirely within the reach of small and medium-sized enterprises through innovative strategies and less costly. The author explains that the enterprise does not necessarily have to spend a lot of money to get to know the market, simply fully understand every aspect of marketing and how to creatively apply.
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Guerilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business Buy it now
9) The Long Tail – Chris Anderson
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According to Chris Anderson, if the twentieth century is considered the period of the “hit” (products attracted the attention of large numbers of customers), the twenty-first century is the era of the “niche” (product line with a narrow segment of the market). In this book, the author explains the buying habits of customers on the internet.
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The Long Tail: Why the Future of Business is Selling Less of More Buy it now
10) Extraordinary Popular Delusions and the Madness of Crowds – Charles MacKay
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After all, do marketing is to learn to think, the behavior of different groups of people. Even though technology has changed in the past decades, but some thought and behavior of human beings seems basically remain the same. Therefore, what about the “mob mentality” that Charles Mackay has mentioned in his book from 1841 is still true through the ages and is fully applicable in the marketing activities. Reading this book, we are no longer surprised at special events such as the Great Depression in the 1930s or the “fever” of the reality TV show in the US as The Kardashians.
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Extraordinary Popular Delusions and The Madness of Crowds Buy it now
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