Books for the marketer

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 1) The Art of Social Media – Guy Kawasaki

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Why should love it: Anything Guy Kawasaki writes are automatically becomes interesting, since he is one of the most innovative thinkers the world of business. In this book, Kawasaki (with the help of the co) were beyond his own shadow. There are over 60,000 different perspective on social networking media, he has collected a variety of useful recipes that you can apply immediately to bring his message to spread and attract new customers . This really is a book worth reading for any marketers do.

Best quote: “the biggest daily challenge of social media is finding enough content to share. We call it ‘the content thirsty monsters eat’. There are two ways to do this: Innovative content and refresh content. Innovative content is to create a long post, with pictures and sometimes video. our experience is that it is too hard to make up two parts (both shape images and content) every week on the same platform is maintained continuously, and two parts content is never enough for social media. Refresh content is finding items or people , summed up and share them. Refresh product is a win – win – win: you need to share content, blogs and websites need a lot more hits, and people need refinement to minimize flow too big news. “

where can you get a The Art of Social Media – Guy Kawasaki online

The Art of Social Media: Power Tips for Power Users Buy it now

2) Growth Hacker Marketing – Ryan Holiday

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Why you should like this book: The book points out that, today, a series of giant brands no longer have to pay more for traditional marketing channels. Instead, they recognize how important is access to customers, who would rather they “sold” to other customers using the product. When I am not sure that suggests that Holiday endorse effective for one (or even several) business problem or not, but things simply book worth reading to understand how companies like Dropbox and Twitter bloom everywhere.

Best Quote: “With the decline and fall of a huge number of industry and the rise of entrepreneurship, applications and websites, marketing needs to increasingly smaller – it needs to change its priorities . When you know the right way about it, really needed skills in a marketers today is not helping a great company and dull growth by 1% per year which is creating a completely brand new from the ground up. Whether it’s a big project or you are trying to foster a new application, the mindset is the same: how to achieve, in order to maintain and increase attention quickly and effective? “

where can you get a Growth Hacker Marketing – Ryan Holiday online

Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising Buy it now

3) Spin Sucks – Gini Dietrich

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Why you should like this book: Go back in history, the work of a PR team is pushing “information vortex” in fact become more interesting and easy to read. This book explains why it was no longer effective in this environment, where the internet makes everything becomes common knowledge. the book also describes how to use the truth frankly to personalize yourself, product and company your company.

Best Quote: “The lies or misleads the truth, then you will be detected. People will take you right back to your task. Your organization will bear the loss from reduced revenue, stock price lower section and a damaged reputation. the website will be changing the way we communicate. changing the way we do business. and changing the way we, as a PR professional.”

where can you get a Spin Sucks – Gini Dietrich online

Spin Sucks: Communication and Reputation Management in the Digital Age (Que Biz-Tech) Buy it now

4) The power of Visual Storytelling – Ekaterina Walter

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Why you should like this book: The professional marketers tend to think about the “message”, including those expressed in words and words on a constant idea. Even when you use the chart , these factors tend to not change, such as logo (many of which simply represents a verbal message). When there is a series of dialogues in the business world are talking about the ‘matter story ‘as a way to interact with customers, these stories almost always carry the look of words and language. However, we are living in society that many people understand the story through the picture photos than words, especially when on the internet (like Youtube, Pinterest, Tumblr …). this book explains how to build a story that features graphics to attract viewers as quickly as possible.

Best Quote: “Research has proven that there is a scientific fact to explain why humans respond with powerful images and words more quickly. These companies and brands need to try harder by grasping the art of storytelling image. at the same time, you have to understand who you are as a brand, you mean, and what is the goal you are trying to achieve, with customers what are your expectations may be created images into stories and strong creativity.”

where can you get a The power of Visual Storytelling – Ekaterina Walter online

The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand Buy it now

5) What Great Brands do – Denise Lee Yohn

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Why you should like this book: As a general rule, I’m not sure about the benefits of small businesses to benefit from the study of the strategic branding companies behemoths. That being stated, this particular book was really working hard to bring these strategies can be applied in any business situations and typical branding does.

Best Quote: “I’ve heard people define a brand as the name, logo, image, advertising, breakthrough, personality, image and feeling, attitude, reputation or brand commercial. But in reality there is nothing in your brand that is all. it is the symbol or expression of your brand – and by limiting the definition wrong about your brand, the level represents the outer edge, you can not realize the full business value of it. When you examine the formulas are applied from the world’s biggest brands, you will have the exact look and fuller: a brand is a series of values ​​and attributes in order to determine the value that you provide to consumers through the whole of their experience “

where can you get a What Great Brands do – Denise Lee Yohn online

What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest Buy it now

6) Decoding the new consumer mind – Kit Yarrow

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Why you should like this book: When this book was talking about marketing to consumers, the entrepreneurs there are affected by the formula, but it raises. What I think is most interesting is the way that it used research to learn about the process of thinking of people when they buy and shopping.

Best Quote: “The social studies and culture always influences on the way we shop, and especially how we use products to connect and communicate with people. Nothing was unexpected while this is the decade of rapid social change and the dramatic will have a profound influence on how and why we buy and shopping.

where can you get a Decoding the new consumer mind – Kit Yarrow online

Decoding the New Consumer Mind: How and Why We Shop and Buy Buy it now

7) Hello, My name is awesome – Alexandra Watkins

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Why you should like this book: This is probably the book should be recommended reading for anyone anyone is willing to start now. It has a lot of examples, both the fun and instruction. More importantly, the book provides a simple system for evaluating a brand: Does it make you smile? Or would you have scratched his head? By the way, I have personal experience in building brands for products, so I guarantee 100% that this book should be on your shelf.

Best Quote: “You will react when they see and hear a name you like? You smile. We enjoy these names create the unexpected, comfortable and made us feel smart as we understand them. these names make us laugh highly likely to spread. they are names that we talked about, written about and repeated because we also like to do other people laugh. ..Hay same idea, if before the people, even your customers love the product or your company simply because they love your name. even, they can buy a T-shirt with the name on it. that we are the power of the name makes people smile. “

where can you get a Hello, My name is awesome – Alexandra Watkins online

Hello, My Name Is Awesome: How to Create Brand Names That Stick Buy it now

8) Global Content Marketing – Pam Didner

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Why you should like this book: This book is another aspect of the book “The Power of Visual Storytelling” tactics and other books in this list. There is no question about the importance of content (although less and less because of the saturation of information), so if you’re providing content, you must ensure that there is a strategy and a true effect on the basis of current and prospective customers your energy.

Best Quote: “In the world with extremely unique content, the ability to link ideas and different experience is a prerequisite for marketing. Everything as planned, tools and procedures process. look for ideas and patterns seem unrelated to each other. Self question if the rich ideas can be effective or not for you, then adjust the different ideas through do trial and error. you can feel it right from the first time, all right. through these efforts, and your test, you will discover what makes echo to your viewers. “

where can you get a Global Content Marketing – Pam Didner online
Global Content Marketing: How to Create Great Content, Reach More Customers, and Build a Worldwide Marketing Strategy that Works Buy it now

9) Hooked – Nir Eyal

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Why you should like this book: Most of what was written about marketing and branding admit that marketing is to create something new. This book explains that, in many cases, people buy products and brands to return to simply habit. Marketing effectiveness should seek to make the habit more than just make up the highlights.

Best Quote: “For many products, make it a habit is a vital mission. As the infinite distractions competing for our attention, the companies are exploring for new strategies to be able to stay longer customers minds. today, when creating a large group of customers is not the best thing any more. These companies must increasingly realize that their economic value to the world strengths of the ‘habit’ of their own make up. To win the war “loyalty” of users and create products that they regularly use, companies have to learn not only what makes them clicks but also what makes them remember the “

where can you get a Hooked – Nir Eyal online

Hooked: How to Build Habit-Forming Products Buy it now

10) Unconscious Branding – Douglas Van Praet

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Why you should like this book: This book takes you beyond dozens of tactical applications before and explain what is going on in the minds of customers towards the media when they saw the picture, content words … and almost the way that your brand is increasingly successful. This book is truly worth the headboard.

Best Quote: “Today, cognitive learning neural prove that people often make decisions irrationally, perception is an illusion, and our mind is made up to deceive. we are created as individuals boasting itself by virtue of honest, progressive and logical thinking. the objective thinkers share on the unique ability of humans as free will, the truth is difficult to accept, and even the hard to apply. in fact, we live our lives on autopilot and we do not even realize it. “

where can you get a Unconscious Branding – Douglas Van Praet online

Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing Buy it now


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