Table of Contents
1) The Art of Social Media – Guy Kawasaki
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Why should I love it: Anything Guy Kawasaki writes is automatically interesting since he is one of the most innovative thinkers in the world of business. In this book, Kawasaki (with the help of the co) was beyond his own shadow. There are over 60,000 different perspectives on social networking media; he has collected various useful recipes that you can apply immediately to bring his message to spread and attract new customers. That is a book worth reading for any marketers do.
Best quote: “the biggest daily challenge of social media is finding enough content to share. We call it ‘the content thirsty monsters eat.’ There are two ways to do this: Innovative content and refresh content. Creative content is to create a long post, with pictures and sometimes video. Our experience is that it is too hard to make up two parts (both shape images and content) every week on the same platform is maintained continuously, and two parts of the content are never enough for social media. Refresh content is finding items or people, summed up, and share them. Refresh product is a win-win: you need to share content, blogs, and websites need a lot more hits, and people need refinement to minimize the flow of too big news. ”
where can you get a The Art of Social Media – Guy Kawasaki online
The Art of Social Media: Power Tips for Power Users: Buy it now
2) Growth Hacker Marketing – Ryan Holiday
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Why you should like this book: The book points out that, today, a series of big brands no longer have to pay more for traditional marketing channels. Instead, they recognize how important is access to customers, who would rather they “sold” to other customers using the product. When I am not sure that it suggests that Holiday endorse effective for one (or even several) business problems or not. Still, things book worth reading to understand how companies like Dropbox and Twitter bloom everywhere.
Best Quote: “With the decline and fall of a huge number of industries and the rise of entrepreneurship, applications, and websites, marketing needs to increasingly smaller – it needs to change its priorities. When you know the right way about it, really needed skills in marketers today are not helping a great company and sluggish growth by 1% per year, creating a completely brand new from the ground up. Whether it’s a big project or trying to foster a new application, the mindset is the same: how to achieve, maintain, and increase attention quickly and effectively? ”
where can you get a Growth Hacker Marketing – Ryan Holiday online
Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising: Buy it now
3) Spin Sucks – Gini Dietrich
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Why you should like this book: Go back in history; the work of a PR team is pushing the “information vortex” to become more interesting and easy to read. This book explains why it was no longer effective in this environment, where the internet makes everything becomes common knowledge. The book also describes how to use the truth frankly to personalize yourself, your product, and your company.
Best Quote: “The lies or misleads the truth; then you will be detected. People will take you right back to your task. Your organization will bear the loss from reduced revenue, stock price lower section, and a damaged reputation. The website will be changing the way we communicate. Changing the way we do business. and changing the way we, as a PR professional.”
where can you get a Spin Sucks – Gini Dietrich online
Spin Sucks: Communication and Reputation Management in the Digital Age (Que Biz-Tech): Buy it now
4) The power of Visual Storytelling – Ekaterina Walter
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Why you should like this book: Professional marketers tend to think about the “message,” including those expressed in words and words on a constant idea. When you use the chart, these factors tend not to change, such as the logo (many of which represents a verbal message). In addition, there is a series of dialogues in the business world that talk about the ‘matter story ‘to interact with customers. These stories almost always carry the look of words and language. However, we live in a society that many people understand the story through picture photos than words, especially when on the internet (like Youtube, Pinterest, Tumblr). This book explains how to build a deck that features graphics to attract viewers as quickly as possible.
Best Quote: “Research has proven that there is a scientific fact to explain why humans respond with powerful images and words more quickly. These companies and brands need to try harder by grasping the art of storytelling image. at the same time, you have to understand who you are as a brand, you mean, and what is the goal you are trying to achieve, with customers what are your expectations may be created images into stories and strong creativity.”
where can you get a The power of Visual Storytelling – Ekaterina Walter online
The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand: Buy it now
5) What Great Brands do – Denise Lee Yohn
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Why you should like this book: As a general rule, I’m not sure about small businesses’ benefits from studying the strategic branding companies’ behemoths. However, this particular book was working hard to bring these strategies applied in any business situation and typical branding.
Best Quote: “I’ve heard people define a brand as the name, logo, image, advertising, breakthrough, personality, image and feeling, attitude, reputation or brand commercial. But in reality, there is nothing in your brand; that is all. It is the symbol or expression of your brand – and by limiting the definition wrong about your brand, the level represents the outer edge, you can not realize the full business value. When you examine the world’s biggest brands apply the formulas, you will have the exact look and fuller: a brand is a series of values and attributes to determine the value that you provide to consumers through the whole of their experience.”
where can you get a What Great Brands do – Denise Lee Yohn online
What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest: Buy it now
6) Decoding the new consumer mind – Kit Yarrow
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Why you should like this book: When this book talked about marketing to consumers, the entrepreneurs there are affected by the formula, but it raises. What I think is most interesting is how it used research to learn about the process of thinking of people when they buy and shopping.
Best Quote: “Social studies and culture always influence the way we shop, especially how we use products to connect and communicate with people. Nothing was unexpected, while this is the decade of rapid social change, and the drama will have a profound influence on how and why we buy and shopping.
where can you get a Decoding the new consumer mind – Kit Yarrow online
Decoding the New Consumer Mind: How and Why We Shop and Buy: Buy it now
7) Hello, My name is awesome – Alexandra Watkins
amazon Hello, My name is awesome – Alexandra Watkins reviews
Why you should like this book: This is probably the book recommended because anyone is willing to start now. It has a lot of examples, both the fun and instruction. But, more importantly, the book provides a simple system for evaluating a brand: Does it make you smile? Or would you have scratched his head? By the way, I have personal experience in building brands for products, so I guarantee 100% that this book should be on your shelf.
Best Quote: “You will react when they see and hear a name you like? You smile. We enjoy these names create the unexpected, comfortable and made us feel smart as we understand them. These names make us laugh, highly likely to spread. We talked about, written about, and repeated words because we also like to make other people laugh. The same idea, if before the people, even your customers, love the product or your company simply because they love your name. Even they can buy a T-shirt with the name on it. that we are the power of the name makes people smile. ”
where can you get a Hello, My name is awesome – Alexandra Watkins online
Hello, My Name Is Awesome: How to Create Brand Names That Stick: Buy it now
8) Global Content Marketing – Pam Didner
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Why you should like this book: This book is another aspect of the book “The Power of Visual Storytelling” tactics and other books in this list. There is no question about the importance of content (although less and less because of the information saturation), so if you’re providing content, you must ensure a strategy and a true effect based on current and prospective customers your energy.
Best Quote: “In a world with unique content, the ability to link ideas and different experiences is a prerequisite for marketing. Everything as planned, tools and procedures process. Look for pictures and patterns that seem unrelated to each other. If the rich ideas can be effective or not for you, adjust the different concepts through trial and error. You can feel it right from the first time, all right. through these efforts and your test, you will discover what makes echo to your viewers. ”
where can you get a Global Content Marketing – Pam Didner online
Global Content Marketing: How to Create Great Content, Reach More Customers, and Build a Worldwide Marketing Strategy that Works: Buy it now
9) Hooked – Nir Eyal
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Why you should like this book: Most of what was written about marketing and branding admits that marketing creates something new. This book explains that, in many cases, people buy products and brands to return to simply habit. Therefore, marketing effectiveness should seek to make the practice more than make up the highlights.
Best Quote: “For many products, make it a habit is a vital mission. As the infinite distractions competing for our attention, the companies are exploring new strategies to stay longer customers’ minds. Today, when creating a large group of customers is not the best thing anymore. These companies must increasingly realize that their economic value to the world strengthens the ‘habit’ of their makeup. To win the war “loyalty” of users and create products that they regularly use, companies have to learn not only what makes them clicks but also what makes them remember the ”
where can you get a Hooked – Nir Eyal online
Hooked: How to Build Habit-Forming Products: Buy it now
10) Unconscious Branding – Douglas Van Praet
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Why you should like this book: This book takes you beyond dozens of tactical applications before and explains what is going on in customers’ minds towards the media when they saw the picture, content words, and almost the way that your brand is increasingly successful. This book is truly worth the headboard.
Best Quote: “Today, cognitive learning neural prove that people often make decisions irrationally, perception is an illusion, and our mind is made up to deceive. We are created as individuals boasting ourselves under honest, progressive, and logical thinking. the objective thinkers share on humans’ unique ability as free will; the truth is difficult to accept and even hard to apply. in fact, we live our lives on autopilot, and we do not even realize it. ”
where can you get a Unconscious Branding – Douglas Van Praet online
Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing: Buy it now
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