Smartphone Realme Oppo sub brand’s India story

Realme, the sub-brand from China’s popular smartphone maker Oppo, is the latest player to be generating a lot of excitement in the marketplace.

Realme are determined to provide a device containing both sophisticated design and powerful performance, making people experience the joys of technology and beauty at a reasonable price.

Realme started its journey from India. Approach has always been and will continue to be India-first. Noida plant has a manufacturing capacity of 60-80 million handsets a year. Realme will focus on young Internet-savvy users who love fashion and technology and are forthcoming with their pursuits in life. Offerings come in different price segments with best of the performance ratios along with finest quality and services with great aftersales experience.

Realme have realised that design is a key factor while connecting with the young adults. Uninterrupted performance is also very important.

The look and feel is very important when we are targeting the youth. The new-age tech-savvy youth follows the current trends, comparing all variants before making a decision. The two main criteria in their mind are service and quality which appeals them to the most. There are a few brands which offer similar products in a lower price range with all the possibility of not having the exact technology in demand. But people are sceptical about buying those products considering the after sales services.

The focus for Realme is to provide satisfactory customer services. We are constantly on the lookout for what the customer wants in India. That is the core reason to follow the “India-first” approach.

Realme will authorise leading after-sale service providers in the country to provide faster and quality after-sale solutions. In addition, Realme also provides a series of pre-sale and after-sale services. Sales platforms, official website as well as social media offer a 360-degree and comprehensive service system, which helps the company to outcompete many online competitors.


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