If we check the Samsung Logo history, we will find that the brand was created in 1938, and the logo appeared in 1958. The first logo had three stars, three stripes, and some plants that went all together in a circle shape. The stars were connected with the Samsung name, and the plants focused on their agricultural origins.
In 1969 the founder created Samsung-Sanyo Electronics. The first product they did was a black and white television, and the company went for a rebrand, so they show the new direction they are heading.
They went for a rectangular box to show that they wanted to dominate the television market, which can now be seen in the corporate identity.
By 1985 Samsung managed to launch the SC-1000, a mobile unit that could be used in cars. This moment marked a new chapter for the company and also the Samsung Logo.
Their designers searched for a simpler idea of removing the outside circle and chancing it for the three stars made of a diamond shape. So, what they did was basically to go to a more technical-oriented identity.
Samsung decided to bring a new corporate identity because they were celebrating 55 years of activity. The new blue Samsung logo has become one of the most popular logos in the electronics market. It features the company’s name in a basic oval shape.
The elliptical shape of the Samsung Logo also shows the world moving in space, showing that we are changing and bringing innovations. That is how Samsung reflects its core values.
Also, if you check closer the logo, you will see that the S and G letters go out of the oval to connect the interior with the exterior. The idea behind this Samsung meaning is that they are trying to balance the world and be of service to society.
After more than two decades, the logo is changed again, and they eliminate the blue ellipse and focus just on the wordmark. The Samsung Logo went for a more simple and modern approach, and it looks like they did a great job with their choice.
In conclusion, the Samsung Logo has had a great history, and it is really interesting to see how it evolved. We can be just curious about what the future will bring from them in terms of technology and their brand identity.
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