Knowledge

Vivo Smartphone has rolled out an extensive two-month-long national campaign for the new V17 Pro handset with Eyetalk Media Ventures. Using the power of technology and content to connect with the digitally driven audience. The programmatic campaign has been executed across top-rated pubs and cafes with TagTalk and premium tech and business hubs with the […]

Microsoft began working on its secret Andromeda project at some point throughout 2016, not too long after the company had decided to give up on Windows 10 Mobile internally. It was not until November 2016 that I first started hearing about the Andromeda project from sources. I teased the Andromeda codename in a tweet alongside

Why has Huawei launched this new brand Honor, and what does it mean for the wider phone industry? The simple answer is that with Honor being sold only online, savings can be made for Huawei that can be passed on to the customer. Honor also offers a more direct customer approach where users can feedback

In OPPO’s rise to become China’s fastest-growing smartphone brand, the company did one thing right: betting on offline retail. According to IDC, the Dongguan-based smartphone maker surprised many industry watchers earlier this year when it pushed into the ranks of the world’s largest five smartphone companies by shipments in the first quarter this year. In

Before anything else, most people initially judge a smartphone based on its design. So, just like in real life, something appealing to the eyes tend to evoke favorable opinions about it from a cursory look. If it is terrible, or just simply cheap-looking, views would reflect that. First impressions are extremely important without question, so

Realme, the sub-brand of China’s popular smartphone maker Oppo, is the latest player to be generating a lot of excitement in the marketplace. Realme is determined to provide a device containing sophisticated design and powerful performance, making people experience the joys of technology and beauty at a reasonable price. Realme started its journey from India.

A decade ago, smartphones proved to be its Achilles’ heel. Now, the handset band is haunted once again by the same animal it failed to tame. Almost two years after Nokia returned to India in a new avatar and with a new owner—HMD Global—the iconic Finnish handset brand has slipped to its lowest smartphone market

In many ways, BlackBerry was the producer of the world’s first widely adopted premium smartphone brand. At its peak, Blackberry owned over 50% of the US and 20% of the global smartphone market, sold over 50 million devices a year. Today, BlackBerry has a 0% share of the smartphone market. How did BlackBerry fall from

It started in 1987, when Ren Zhengfei, a retired deputy director of the People’s Liberation Army in China, founded the company. Initially, it focused on developing phone switches while spending vigorously on R&D as well. It went on to develop networking technologies and soon moved to smartphones and consumer products. In 2005, it had a

Sony smartphones may not be flying off the shelves. Still, even if you bought a recent iPhone or one of many Android phones, you’re a Sony customer contributing to its production headache. While Sony Xperia handsets remain niche, despite its best efforts to pitch unlocked and SIM-free devices, its camera sensor business struggles to keep