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1) The Art of Social Media – Guy Kawasaki amazon The Art of Social Media – Guy Kawasaki reviews Why I should love it: Anything Guy Kawasaki writes becomes an interesting thing, as he is one of the most innovative thinkers in the world of business. In this particular piece, Kawasaki (with the help of the […]
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1) 100 Great PR Ideas – Jim Blythe amazon 100 Great PR Ideas – Jim Blythe reviews “100 Great PR Ideas” consists of all concepts that need to be extensively explored in PR. This publication put forth by Jim Blythe in [insert year] becomes an appraisal as well as inspiration to PR professionals, marketers, students, and
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1) Crossing the Chasm – Geoffrey A. Moore amazon Crossing the Chasm – Geoffrey A. Moore reviews Introduction Geoffrey A. Moore’s “Crossing the Chasm” is the landmark marketing and technology adoption work. The book was first published in 1991 and has been revised many times since; it sets out a framework for understanding and managing the challenge
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1) Capitalism and Freedom – Milton Friedman amazon Capitalism and Freedom – Milton Friedman reviews Introduction Milton Friedman’s “Capitalism and Freedom,” published in 1962, is among the best possible extended works, favoring individual liberty, free-market forces, and limited government intervention in economic-social affairs. This book, written by a Nobel Prize-winning economist and an influential public
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1) The Intelligent Investor – Benjamin Graham amazon The Intelligent Investor – Benjamin Graham reviews Introduction Benjamin Graham’s “The Intelligent Investor” is often dubbed as the investing bible. It was first published in 1949 and is still considered a classic, relevant to both beginners and advanced traders. Often regarded as the father of value investing, Graham introduces
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1) The world is flat As expected, Thomas L. Friedman, the American journalist, columnist, and author, wrote “The World Is Flat: A Brief History of the Twenty-First Century. The first edition was published in 2005.” The book is a description of globalization and how this phenomenon affects economies, cultures, and individuals. Friedman’s writing has also earned
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