In OPPO’s rise to become China’s fastest-growing smartphone brand, the company did one thing right: betting on offline retail.
According to IDC, the Dongguan-based smartphone maker surprised many industry watchers earlier this year when it pushed into the ranks of the world’s largest five smartphone companies by shipments in the first quarter this year. In China, OPPO became the second-largest smartphone company.
Unlike Xiaomi or Huawei, the company relied on a nationwide network of 200,000 stores to sell its products.
Focusing on offline wasn’t an easy decision, Wu says. When OPPO was painstakingly opening brick-and-mortar stores a few years ago, its competitors saw breakneck growth by selling through the internet. Xiaomi, for example, shipped 18.7 million smartphones in 2013, and the number grew 227% to 61.1 million in 2014, thanks to its internet flash sales model that attracted bargain hunters who crazed its limited batches of affordable and sleekly designed devices.
“From 2011 to 2013, we were confused,” Wu says. “We tried to build up our e-commerce channels and studied consumer habits and the business models of the online brands. Then we realized that most of our customers would still like to experience the phones first. So in 2012, we continued to focus on offline.”
The decision turned out to be right today, as Chinese consumers shift to upgrade their devices or try new brands instead of buying smartphones for the very first time. They are visiting retail stores more often to experience the products or seek after-sales services.
The company pays the “most competitive” commission rate to salespeople, compared with the industry average of 10% to 15% of the phones’ price tags.
The company will continue to work on smartphone batteries and cameras to meet consumer demands yet to be satisfied by other companies. OPPO will focus on smartphones and won’t branch out into other product lines.
avis smartphone oppo arena amazon a3 ax7 a9 2020 a5 asal all new android best basic under 15000 budget 10000 20000 f7 berapa harga terbaru brosur seller cj wow shop comparatif come sono gli cara melacak yang hilang cheapest cek cdiscount các dòng cheap chinese daftar dernier 2019 data penjualan di indonesia 2018 prix en tunisie high end optus 4g ax5s black each most expensive emag entry level les de algerie ebay f11 pro 6gb/128gb avengers limited edition fnac forum foldable fitur fenomena folding which of the following is not a model by quiz k3 flipkart galeri gamme giá a5s gambar top gamma gsm glaze blue haut for gaming a3s f9 dan spesifikasi a7 malaysia il miglior price in bangladesh pakistan india bd jenis jumia dibawah 2 juta 1 jutaan reno 256gb jet cph1917 dual sim z 128gb unlocked kelebihan keunggulan kualitas kekurangan katalog kode rahasia keunikan latest le list latar belakang lazada lamborghini meilleur marque modelli mediaworld macam mejor spesifikasinya nouveau nuovo launch những neo ouedkniss offerte opinioni orange models prezzi maroc produk promo perbandingan vivo perbedaan quel choisir question 5 qatar quale scegliere quality recensioni su rekomendasi radiasi review registrare rating sejarah skripsi tentang senarai strategi pemasaran slogan smartprix test tipe tout 10 brand upcoming unieuro update 8000 5000 7000 vendita varian variasi video and visi misi perusahaan rénovert www com what wikipedia warranty check o xiaomi find x2 vs x realme dengan pafm00 noir 512 go ada nfc made 1st year youtube support terbaik software version on your mendukung bagus kameranya 10x zoom double 256 premium optical 5x aurora purple điện thoại đầu tiên được giới thiệu vào năm nào đáng mua 12000 13000 2z 30000 32gb/3gb 3000 32go 3s 3g 4 inch lowest mobile 7 4000 5g date 5000mah battery 6000 64gb ax5 gold red 7500 to below a71 rs 8500 rupees 9000 91mobiles a91 body metal chinois cinese china camera company contoh surat lamaran kerja compact download ringtone deutschland dot or dubai flash tool flagship f1s answer 128 green gsmarena hersteller a37 nepal jadi kaufen k1 ka kopen kolkata west bengal kenya lipat philippines merk murah mới của mobiles manufacturer pertama a37f promosi f1 plus reconditionné rx17 samsung smartphones sri lanka slim status south africa sur dari vergleich vert wallpaper with cấu hình 6 a1k a83 bawah rm500 berasal negara mana buatan rm1000 baterai tahan lama ber besar compatto cena kamera coloros user guide canada comparison dưới 3 triệu darty harganya mexico europe erfahrungen everything f5 f3 rẻ galeazzi game grand greece global gallery offerta ip68 italia from country j5 j4 jb hi fi jelly k5 keluaran k10 numériques layar amoled kecil là gì logo media markt mercado livre migliore 9 n3 note opiniones opinie online prezzo pas cher precio pret qualità snapdragon skroutz series starting specs schweiz tại fpt untuk huawei v9 iphone vietnam apple wiki whatmobile waterproof pacm00 512go preço air paling z1 reno2 5jt 17 2017 31 32gb 4000mah 64 4gb a57 511 range ax 870 855 820 r8106 foto