Smart marketing objectives matter more than ever, given how much information we have to deal with regularly. Rather than be distracted by the constant pace of change, nonstop emails, and an ever-increasing wealth of data points available to track (page visits, conversions, email stats, Facebook likes, and boosts). Why not embrace smart marketing objectives to stay focused and ensure that what needs to happen for the business happens.
Here’s what I appreciate about the smart marketing objective process:
You can not help but get your hands dirty. If you are going to be specific, you have to think about what you’ve done, how that worked, what you want to do more.
By thinking specifically and including measures, you consider past results. You analyze what worked. You consider the levers you have available to deliver on goals and make smart use of them. If you need to increase traffic by 25% within three months, you will need to develop a robust content plan and calendar to deliver on the goal.
Smart objective force you to plan. You begin with the end in mind and consider the various steps necessary to reach the end.
You proactively think about bundling activities into marketing campaigns.
You embrace a discipline of planning and developing expectations for all of your marketing activities.
It can be difficult to figure out what to measure and how the measurements interrelate, given all of the online data available to marketers.
Smart marketing objectives provide you with a process that gets you closer to doing so. With a smart goal, you’ll be programmatic about what steps to take to deliver results in the time frame you have identified realistically.
Pamer
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