Vivo Smartphone goes digital, uses programmatic DOOH to connect with urban Indians

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Vivo Smartphone has rolled out an extensive two-month-long national campaign for the new V17 Pro handset with Eyetalk Media Ventures. Using the power of technology and content to connect with the digitally driven audience. The programmatic campaign has been executed across top-rated pubs and cafes with TagTalk and premium tech and business hubs with the newly launched network real-time business DOOH network Biztalk, a joint venture between Eyetalk Media Ventures and Drsti Communications.

The V17 Pro campaign reached young millennials and over 1.5 million employees daily from some of the biggest global companies like IBM, Cisco, KPMG, EY, Accenture, Amazon, Google, HCL, with over 7.5 million optimized ad impressions delivered during peak hours paired with audience environments centric content like location-based live photo sharing on TagTalk and live technology news on Biztalk for higher brand recall and engagement.

With over 600 live displays reaching over 1.7 million urban Indians daily at a click of a button across two key urban ecosystems, the V17 Pro campaign is probably one of the biggest DOOH campaigns to be executed in India. Our networks reach digitally-driven affluent urban audiences in a captive environment; the high dwell time allows us to communicate and connect better, enabling us to build a compelling storyline using our content assets on our audience engagement platforms.

The DOOH campaign was executed in 3 phases: ClearAsReal photography prelaunch campaign in collaboration with National Geographic, launch and Diwali campaign is currently live across 600 displays across TagTalk and Biztalk Networks in Delhi, Gurugram, Mumbai, Pune, Bengaluru, and Hyderabad.

Pamer

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