An FBA business is a business model with which you leverage the powerful distribution network and customer base of Amazon. You have probably already made the connection that in using this business model, Amazon warehouses fulfill your orders and provide customer service to your clients.
What this means is that you send your product to Amazon, and they do all the legwork. They deal with the customers, ship your products from the Amazon fulfillment centers, and process refunds.
Steps to Starting an FBA Business and Creating an FBA Business Plan
Step 1: Create an Amazon Seller Account
You really can not have an FBA business without creating an Amazon Seller Account. Theoretically, you could save this step for later, but if you have decided to “do this thing,” you might as well commit yourself by creating an account. Here is how:
- Go to Amazon’s website and scroll to the bottom of the page where the page footers are located.
- The second bold column from the left is labeled “Make Money with Us.”
- Below that heading is a link with the label “Sell on Amazon.”
- Click on that link and follow the directions.
Step 2: Pick Your Niche
- Consider the areas that you are most passionate about and write them out in a list. These could result from hobbies, special interests, professional experiences, things you have read about a lot or done extensive research on.
- Brainstorm all of the possible products and product lines that you might be able to offer in each of those areas. Write those products and product lines under each of the areas you are passionate.
Step 3: Research Products
You will need to do product research in those areas of interest and niches on your lists. Here are the practical steps for conducting product research:
– General Product Searches
– Using MerchantWords, Jungle Scout, and Similar Keyword Tools
– Best Seller Rankings (BSR)
– Additional Tools for Market Research
– FBA Fees
– Additional Product Research Tips
Step 4: Establish Your Product Sourcing
You have to establish the sourcing of your products. Without product sourcing, you still don’t have anything to sell. That is a very time-consuming process because you will want to get the most reliable provider with the highest quality products.
– Testing Products
– Find a Supplier
– Research Shipping
– Ship Your Product
Step 5: Establish Your Brand
Several steps are involved in establishing a unique and recognizable brand that identifies you and the product you are offering.
– Naming Your Brand
– Create Your Brand Logo
– Create Brand Themes and Tag-lines
– Copyright Your Brand Name and Logo
Step 6: Create Your Product Listings
– Professional Product Photos
– Detailed Product Titles
– Write Your Product Descriptions
– Fill In All Relevant Information
Step 7: Marketing Your Product
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