smart goal theory

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What Does the SMART Acronym Stand For?

The acronym stands for:

S – Specific
When setting a goal, be specific about what you want to accomplish. Think about this as the mission statement for your plan. That is not a detailed list of how you are going to meet a goal, but it should include an answer to the popular questions:

Who – Consider who needs to be involved in achieving the goal (especially when working on a group project).
Think about exactly what you are trying to accomplish, and do not be afraid to get very detailed.

When – You will get more specific about this question under the “time-bound” section of defining SMART goals, but you should at least set a time frame.

Where – This question may not always apply, especially if you are setting personal goals, but if there is a location or relevant event, identify it here.

Which – Determine any related obstacles or requirements. This question can be beneficial in deciding if your goal is realistic. For example, if the goal is to open a baking business, but you have never baked anything before, that might be an issue. As a result, you may refine the specifics of the goal to learn how to bake to open a baking business.
Why – What is the reason for the goal? When it comes to using this method for employees, the answer will likely be along the lines of company advancement or career development.

M – Measurable

What metrics are you going to use to determine if you meet the goal? That makes a goal more tangible because it provides a way to measure progress. If it is a project that will take a few months to complete, then set some milestones by considering specific tasks to accomplish.

A – Achievable
That focuses on how important a goal is to you and what you can do to make it attainable and require developing new skills and changing attitudes. The purpose is meant to inspire motivation, not discouragement. Think about how to accomplish the goal and if you have the tools/skills needed. If you do not currently possess those tools/skills, consider what it would take to attain them.

R – Relevant
Relevance refers to focusing on something that makes sense with the broader business goals. For example, if the goal is to launch a new product, it should align with the overall business objectives. Your team may launch a new consumer product, but if your company is a B2B that is not expanding into the consumer market, then the goal wouldn’t be relevant.

T – Time-Bound
Anyone can set goals, but if it lacks realistic timing, you will not succeed. Providing a target date for deliverables is imperative. Ask specific questions about the goal deadline and what can be accomplished within that period. If the goal will take three months to complete, it is useful to define what should be achieved halfway through the process. Providing time constraints also creates a sense of urgency.

The Easiest Way to Write SMART Goals

When it comes to writing SMART goals, be prepared to ask yourself and other team members many questions. The answers will help fine-tune your strategy, ensuring the goals are attainable. While you should be as realistic as possible, it is important to approach writing SMART goals positively. After all, this is something that you want to achieve.

That does not have to be a daunting experience; in fact, it should be quite illuminating. Later in the article, we demonstrate how to write SMART goals for two typical business scenarios: completing a project and improving personal performance.


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